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Why Segment your clients from WhatsApp Messenger?#

January 27, 2025

Prewiev

What is customer segmentation?#

Segmentation is like the art of communication, where you tailor yourself to each customer's interests and needs. For this, it is important to choose the right approach. Let's break down why it is important

Contents

  1. Why is segmentation important?
  2. Types of segmentation: how to know your customers better?
  3. Why is it important to combine approaches?
  4. Conclusion

Why is segmentation important?#

Relevancy = trust
When you understand what your customers need, mailings become useful. By sending only what is really interesting, you not only attract attention, but also increase loyalty. And most importantly, you reduce the risk of getting banned by spamming.

Budget saving
Haphazard mailings to the entire database are a waste of time and money. Segmentation allows you to focus on those who are really interested, which means that every penny invested works for the result.

Simple analysis of results
If you immediately categorize your audience into groups, evaluating effectiveness becomes much easier. You'll see who responds better - young people, families or those who haven't bought in a while.

How does this work?

  • Haven't completed a purchase? Send a reminder and offer a discount.
  • Regular customers? Let them know about new arrivals.
  • New users? Give them a welcome bonus.

Segmentation not only helps you understand your audience better, but it also brings your business closer to each customer.

As a result, segmenting your customers helps you achieve several goals at once:

  • Making mailings personalized.
  • Increase engagement.
  • Save budget.
  • Improve analytics.

Types of segmentation: how to know your customers better#

Let's break down the main types of segmentation and understand how to use them.

Demographic segmentation#

The most popular way to divide your audience is by demographics:

  • Age
  • Gender
  • Marital status
  • Income
  • Education

For example:
If the average age of your customers is 18-25, they are interested in fashionable clothing and bright accessories, and if the older generation is 40+, they are interested in classics and comfort.

Benefits:

  • Easy data collection.
  • Сlear groups to target offers.

Geographic segmentation#

Do your customers come from different regions, countries, or even cities? This is an important criterion that affects their needs.

For example:
For customers in northern regions, warm products in winter are relevant, while in the south, offers for beach vacations are relevant.

Benefits:

  • Ability to take into account seasonality and climatic characteristics.
  • Relevance of offers to local customers.

Behavioral segmentation#

Perhaps one of the most powerful. Here you analyze the behavior of your customers:

  • How often they buy.
  • What product categories they choose.
  • Where they are in the buying journey.

Example:
For a new customer, offer a discount on their first order. For someone who hasn't returned in a while, send a reminder promotion.

Benefits:

  • Maximum personalization.
  • Ability to bring dormant customers back.

Lifestyle segmentation#

This type of segmentation helps you understand your customers' lifestyles, what's important to them, and what their interests are. It's about the values, hobbies, and habits that shape their choices.

For example:
If your customers care about the environment, they'll be interested in learning about your eco-friendly manufacturing practices. And if they value style and fashion, highlight your product designs.

Benefits:

  • Allows you to speak to your customers "in their language."
  • Helps create an emotional connection that builds loyalty.
  • Psychographic segmentation allows your brand to get closer to your customers by showing that you understand their values and share their interests.

Why is it important to combine approaches?#

Each type of segmentation solves a different problem. Use them in combination:

  • Demographics and geography will help with the big picture.
  • Psychographics and behavior will add depth.
  • Interaction channels will add convenience.

Conclusion#

Segmentation is not just a tool it is the key to the heart of your customers. GREEN-API helps you not only simplify the segmentation process, but also make it as effective as possible. Your customers will receive only the offers they are really interested in, and you will save time and increase profits.

Once you know who your customers are and what they're interested in, you can offer them something they can't refuse.