Case: WhatsApp API for a car dealer#

October 7, 2024

Client: A large car dealer in Kazakhstan, which has its own development department that provides the company's IT infrastructure.
Sales process: Potential customers contact managers via WhatsApp. All negotiations are conducted in messenger, after which key data is manually transferred to modernized 1C, which acts as a CRM system, storing data about customers and their requests.

Tasks:
- Integrate GREEN-API service
- To train managers to work via WhatsApp API and 1C
- Provide the ability to track managers' correspondence in 1C

What was done?#

For successful integration, we developed CRM based on GREEN-API SDKs for 1C and prepared detailed documentation that outlines the principles of the service step by step. Three-level technical support was always on call and promptly answered all arising questions.

With the help of clear instructions, the technical department created an intuitive interface in 1C, which allowed managers to communicate with clients directly from the CRM. Managers can now communicate with multiple numbers from a single window, eliminating the need for multiple cell phones. The segmentation and mailing function to customer bases greatly simplified communication.

Employee training took only five business days. After the integration, the sales manager was able to monitor managers' correspondence through the CRM and evaluate their effectiveness, which improved the quality of request processing.

Employee opinion: Senior manager Alina says: “With GREEN-API, I can now focus on more important tasks. All dialogs are stored in the CRM, and it helps to understand customer requests and monitor how managers process requests quickly. The ability to send birthday greetings has increased loyalty among our customers.”

Results: After the integration, the company noticed a 30% reduction in time to process requests. 90% of customers noticed an improvement in response rates. The number of positive reviews increased by 15%.