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πŸŽ„GREEN-API end-of-year results: stable message delivery, infrastructure development, and news from the world's WhatsApp in 2025!#

23 December 2024 Π³.

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Prewiew

So 2024 has ended, and company GREEN-API sincerely congratulates you on the upcoming 2025. This article contains the most significant events and announcements from the world of WhatsApp and WhatsApp Business API (WABA) and our company. Were you able to keep up with all the events this year? If you want to check yourself, then you are invited to continue reading.

We are constantly monitoring WhatsApp news to expand the functionality of our API and inform you about important news. Since the messenger's inception, developers have focused on developing its main purpose exchange messaging. The messenger's worldwide audience is growing yearly, which speaks of a successful strategy: less is more.

List of content#

⭐️ WhatsApp World News
❄️ News from the world of WABA
🦎 GREEN-API Company News
πŸ’š Let's sum it up

⭐️ WhatsApp World News#

Let's list the main improvements of WhatsApp in this year:

  • In early 2024, WhatsApp launched release channels. Channels are a tool for mass mailings, transmitting information to a wide audience.

  • In the 24.20.78 update on iOS, three options for viewing videos were offered: normal speed, 1.5 times faster, and 2 times faster. In the same build for iOS 14, the picture-in-picture mode was tested to change the position of the video when using WhatsApp.

  • Privacy has been improved when using chats. The ability to add a password or biometric protection for chats has been tested. It is worth noting that one password could block several chats at one time, increasing the privacy of correspondence.

  • Also, the ability to use temporary messages was expanded once again, with the ability to personalize each chat.

  • In the summer of 2024, WhatsApp learned to send images and videos in HD quality, before that, the function was not available to users of Android and Web versions for a long time.

  • For the December holidays, WhatsApp announced improved calls with the choice of call participants, new video effects for calls, a calls tab in the desktop version, and improved video resolution.

  • WhatsApp has done a lot of work, adding and improving the transcription of voice messages, creating a list of important chats, the ability to manage contacts on any device, user statuses and adding new opportunities to interact with them, creating more stickers, working on AI tools, creating many new features for communities such as events, replies, improved search by messages. This list could be longer, but we were saying only the most noticeable changes.

  • In 2025, WhatsApp announced the abandonment of old iOS phones. Maybe they will prepare a big interesting update of the messenger.

❄️ News from the world of WABA#

Let's list the main improvements of WABA in this year:

  • WABA's development also did not stand still. In some countries, WABA can receive incoming calls. In this way, The company decided that businesses would be able to better respond to customer requests and improve the process of communication, service support, and sales.

  • In the same year, the ability to conduct group chats with clients was announced. New chat' templates were developed especially for this.

  • WhatsApp Flows - is an innovative app for handling orders, media, and payments. On the one hand, it promises to simplify transaction processing and improve customer interactions. On the other hand, a desktop app has not been announced.

  • This year, we saw a presentation of the launch of WABA and WhatsApp Business App on one number. Perhaps this will be a good feature for debugging your applications directly on a mobile device.

It is important to note that WABA's pricing policy has changed this year and will change in 2025:

  • Business correspondence has become free since November 1, 2024, but the limit of 1000 free conversations has disappeared, and now only replies via regular messages will remain free.
  • From July 1, 2025, per-message pricing will be applied to all businesses. There will now be a separate fee for sending messages.
  • Transactional message templates will be free from April 1, 2025, if completed within 24 hours of contacting customer service.

🦎 GREEN-API Company News#

The company GREEN-API is a dynamic company with a long history. Let us list some important events over the past year:

  • We have deployed servers in India, Brazil, Germany, and Israel to improve your business.

  • We have done a great job adapting the GREEN-API service documentation to Hebrew.

  • We constantly monitor the network infrastructure,ensuring the stable operation of the service 99% of the time. We use modern DevOps solutions.

  • We provide round-the-clock support 24/7/365. This year, we added AI bot support to the line, without reducing the number of live technical support employees. We strive to ensure that everyone receives a decent level of service assistance.

  • We wrote and released a mobile Android application for managing your GREEN-API console. Our app has the Google Store's page.

  • In September, we participated in Kazakhstan Tech Solution Day 2024: The Future of Digitalization together with other leading companies, where we demonstrated our achievements in the field of digital technologies.

  • This year, we increased the number of our team from 15 to 50 employees, and also we increased our already huge customer base.

Next year, we will continue to work in the global market, increase the stability of our service, and add statuses. In the new year, we plan to make many other interesting offers for you, stay with us and follow the news.

πŸ’š Let's sum it up#

WhatsApp will still be a popular messenger for business communication in 2025. GREEN-API is a dynamically developing company with more than 50000 clients from more than 50 countries and 9 years of experience in the marketing and mailing market. We are actively working for your benefit and the success of your company.

Postcard

Our Friends, we congratulate you on the upcoming New Year 2025! We wish you increased profits, a great mood, warmth, and attention at work and in the family. We wish you stable growth in the New Year!

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